Whitepaper Data-Clean-Rooms – Classification and Status from a Digital Economy Perspective (ENG)

The Programmatic Advertising Focus Group has compiled a new White Paper in collaboration with its Lab Data Clean Rooms (DCR).

This White Paper has been designed to provide comprehensive information on the topic of Data Clean Rooms within the context of digital advertising and to explain how Data Clean Rooms not only support the data-based marketing of digital advertising space but also the analysis of this space and the measurement of how it performs – all in line with the data protection regulations.

Apart from defining the terminology, it focuses primarily on presenting a number of present-day application scenarios that illustrate how Data Clean Rooms are used and how they add value.