Advertising in the Metaverse (ENG)

The metaverse will become an essential component of future brand communication within the digital industry. A foundational paper released by the Metaverse department of the Bundesverband Digitale Wirtschaft (BVDW) e. V. (German Digital Industry Association) outlines the principles governing advertising in virtual reality (VR) and the integration of real and digital worlds (AR).

The metaverse offers an array of novel communication avenues for brands, both within virtual realms and in the blending of real and digital environments. Many prominent brands are already embracing the metaverse to experiment and gain preliminary insights through their campaigns. In an initial foundational paper titled „Advertising in the Metaverse,“ experts from Lab Technology within the Metaverse section elaborate on the potential appearance of metaverse advertising and its underlying mechanisms of action.