Digital Pioneer Network goes Macromedia Campus
Inspired by the theme: Innovator’s Hub: Moving Ideas. Shaping the Future., the BVDW’s Digital Pioneer Network and Macromedia University of Applied Sciences Berlin are inviting you to an exciting evening full of visionary ideas.
At the first on-site gathering of the DP Network, all guests and participants will gain new perspectives and a deeper understanding of successful digital business models. The event will be held in English.
Main Topic & Key Focus Areas
- Entrepreneurship & Start-Ups: Innovation opportunities through data-driven business models and disruptive thinking
- Global strategies & competition: Opportunities and challenges of a digitalized world
Vorläufige Agenda
| Uhrzeit | Titel |
|---|---|
| 16:00 - 16:30 | Welcome & Registration |
| 16:30 - 16:50 | Welcome by host Macromedia & Intro LEXIE Programm |
| 16:50 - 17:00 | Intro Digital Pioneer Network @ BVDW |
| 17:00 - 17:20 | Keynote Zalando: The new era of retail media - branding beyond performance |
| 17:20 - 17:40 | Keynote Co-Tasker: The Golden Age of Young Entrepreneurship... and Why You Should Take the Leap to Define Your Own Career |
| 17:40 - 17:50 | Short Break |
| 17:50 - 18:10 | Keynote Microsoft: Soaring to New Heights: The Power of AI and Microsoft Copilot in Digital Marketing |
| 18:10 - 18:30 | Conclusion Macromedia / LEXIE 2025 |
| 18:30 - 20:00 | Networking with snacks & drinks |