Digital Pioneer Network goes Macromedia Campus

Inspired by the theme: Innovator’s Hub: Moving Ideas. Shaping the Future., the BVDW’s Digital Pioneer Network and Macromedia University of Applied Sciences Berlin are inviting you to an exciting evening full of visionary ideas.

At the first on-site gathering of the DP Network, all guests and participants will gain new perspectives and a deeper understanding of successful digital business models. The event will be held in English.

Main Topic & Key Focus Areas

Entrepreneurship & Start-Ups: Innovation opportunities through data-driven business models and disruptive thinking

Global strategies & competition: Opportunities and challenges of a digitalized world

Datum	10.04.2025
Uhrzeit	16:00 – 20:00 Uhr
Ort	Macromedia, Mehringdamm 33, Berlin, Deutschland
Veranstalter	BVDW & Hochschule Macromedia Berlin

Im Kalender speichern

Vorläufige Agenda

Uhrzeit	Titel
16:00 - 16:30	Welcome & Registration
16:30 - 16:50	Welcome by host Macromedia & Intro LEXIE Programm
16:50 - 17:00	Intro Digital Pioneer Network @ BVDW
17:00 - 17:20	Keynote Zalando: The new era of retail media - branding beyond performance
17:20 - 17:40	Keynote Co-Tasker: The Golden Age of Young Entrepreneurship... and Why You Should Take the Leap to Define Your Own Career
17:40 - 17:50	Short Break
17:50 - 18:10	Keynote Microsoft: Soaring to New Heights: The Power of AI and Microsoft Copilot in Digital Marketing
18:10 - 18:30	Conclusion Macromedia / LEXIE 2025
18:30 - 20:00	Networking with snacks & drinks

Welcome & Registration

Termin	16:00 - 16:30

Welcome by host Macromedia & Intro LEXIE Programm

Termin	16:30 - 16:50

Intro Digital Pioneer Network @ BVDW

Moderation	Jennifer Paul, Account Manager
Sprache	English
Termin	16:50 - 17:00

Keynote Zalando: The new era of retail media - branding beyond performance

Retail media is no longer just an option—it’s the driving force behind brand growth. Brands must go beyond reach and clicks to create real customer connections. Customer-centric marketing is on the rise, blending inspiration, entertainment, and shoppable moments to shape the love brands of tomorrow. Join Sravani Kalapatapu as she presents you real-world examples and data insights from leading fashion, beauty, and lifestyle brands—and how they future-proof their retail media strategies for lasting success.

Speaker	Sravani Kalapatapu, Team Lead Partner Consultancy
Termin	17:00 - 17:20

Keynote Co-Tasker: The Golden Age of Young Entrepreneurship... and Why You Should Take the Leap to Define Your Own Career

We’re living in the golden age of young entrepreneurship — a time when starting a business has never been more accessible, more affordable, or more exciting. And there’s something even more powerful than the tech: the moment you're in right now. As a student or young professional, you have a rare kind of freedom — the space to explore, take risks, and shape your own path with curiosity and boldness. But this talk isn’t about pressure or rushing into entrepreneurship. It’s about discovering what excites you, what problems you enjoy solving, and using this time to build your creativity and confidence.

Speaker	Amelia Bryant & Tarek Abousamra, Co-Founders
Sprache	English
Termin	17:20 - 17:40

Short Break

Termin	17:40 - 17:50

Keynote Microsoft: Soaring to New Heights: The Power of AI and Microsoft Copilot in Digital Marketing

The rise of AI is not just a trend — it's reshaping the way marketers work, think, and succeed. In this session, Eike Ihmels dives into the latest updates and innovations around Microsoft Copilot and AI in digital marketing.

Speaker	Eike Ihmels, Client Director DACH
Sprache	English
Termin	17:50 - 18:10

Conclusion Macromedia / LEXIE 2025

Termin	18:10 - 18:30

Networking with snacks & drinks

Termin	18:30 - 20:00

Kontakt

Jennifer Paul

Account Managerin Mitgliederservice

+49 30 2062186-17

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