Digital Audio — developing industry standards of the present and the audio markets of the future.
About the Focus group
Audio is part of our digital living environments for everyone, everywhere. It is the user interface of the future: smart speakers, computers, smartphones and voice assistants are always present, live or on demand, mobile or “stationary”.
Online audio is the perfect, targeted and effective channel for advertisers and their message. The Digital Audio focus group provides information on the many possibilities offered by online audio.
Mission
We develop the industry standards and guidelines of today, discover the trends of tomorrow and develop the audio markets of the future.
Scope
We work transparently and comprehensively and are the first point of contact for all topics and questions relating to online audio – for publishers, creatives and talents, advertisers and industry partners.
Labs
The “Audio x Innovation” lab focuses on the transparent presentation and research of the latest audio technologies. The aim of the “Audio x Innovation” lab is to reveal the latest developments and innovations in the field of audio technology. We are committed to creating a clear understanding of the potential and challenges of innovations and to building a bridge between developers, companies and consumers. Through our work, we strive to facilitate the integration of new audio technologies into the market while setting standards for accessibility and usability.
By identifying disruptive technologies and developments at an early stage, the lab enables the audio industry to proactively prepare for market changes and set technological standards.
The Audio x Innovation lab is a cross-section lab between the Future Innovation & Technology division and the Digital Audio focus group.
Lableader:
- Eric Siegmund
RMS - Nina Wüst
Acast - Klaus Streller
iq Digital Media - Robert Scharni
Smartclip
The Podcast Lab focuses on identifying trends and best practices for the creation, marketing and distribution of podcasts and promoting innovation in the podcast market.
The Podcast Lab will deal with various topics, including the future of podcasts, monetization opportunities, campaign and media planning, and podcast studies.
Lableader:
- Luisa Abraham
Zebralution Podcast
- Julian Berzbach
AdAlliance
The Lab creates a platform-based exchange opportunity that serves as an excellence center for the topic of “programmatic audio”.
The Lab promotes open, cross-company knowledge transfer for mutual enrichment, with a high degree of independence. Our insight areas include status analysis, best practices and aim for comprehensive understanding and effectiveness evaluation.
Lableader:
- Carolin Heise
Spotify
- Nicola Mach
The Trade Desk