DMEXCO Guided Tours

The DMEXCO Guided Tours offer a unique platform for getting to know the key players in digital marketing. Experience the latest innovations and the most important trends and topics in the digital economy live.

DMEXCO Guided Tours – 17. und 18. September 2025

Guided tours will take you from the BVDW stand to the stands of participating exhibitors on a selected topic. Accompanied by an industry expert, you will visit several exhibitors in a group of up to 30 participants.

During the one-hour tour, you will learn about market trends, current industry developments, and the exhibitors’ projects. This will allow you to experience the diversity of the digital economy, gain new insights, and network with key players.

Guided Tours at a glance

The tour takes about 50 minutes
Up to 3 exhibitors give a 10-minute presentation per tour
Up to 30 participants per tour
All tours are led by industry experts
Participation is free of charge
No reservation required! Simply bookmark the program!

Your benefits as a participant

Exclusive insights and curated expertise

Participants receive special insights and information on current trends, tools and technologies in digital marketing – directly from experts.

Direct access to contacts

A guided tour makes it easier to get in touch with exhibitors' decision-makers and specialist staff – the ideal conditions for targeted discussions afterwards.

Time saving and efficiency

Don't miss the most important things at DMEXCO! The tours take you directly to the most important and innovative exhibitors, which makes visiting the trade fair much more structured and efficient.

Networking

In addition to providing contact with exhibitors, the guided tours offer an ideal opportunity to establish valuable business relationships.

The tours – the exhibitors

On both days of DMEXCO, we will be showing the range of the digital economy with the help of exhibitors. We will be taking up to 30 participants per topic/tour to three exciting DMEXCO exhibitors on a total of 16 topics. You will soon be able to find out here which exhibitors you can get to know and on which topics. You can already bookmark your tour(s).

September 17, 2025

Guided Tours | Day 1

Social Media + Influencer Marketing

Details

Retail Media Services

Details

Programmatic Advertising

Details

Digital Creativity

Details

Digital Audio

Details

AI and the customer experience revolution

Details

Data-Driven Marketing

Details

Customer Journey

Details

Immersive Storytelling

Details

Social Media + Influencer Marketing

11:00 – 11:50 a.m.

Maximum reach, authentic brand communication and scalable campaigns: social media and influencer marketing have long been indispensable components of digital strategies. But which platforms offer the greatest potential? How can the impact of influencers be measured? And which trends will dominate the next generation of social marketing? Find out how data-driven influencer marketing can boost your brand awareness and measurably increase your conversion rate – with best practices, innovative technologies and real success strategies.

The following exhibitors will be visited:

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A maximum of 30 seats are available on each guided tour, which are allocated on a first come, first served basis.

Retail Media Services

12:00 – 12:50 p.m.

Retail media is revolutionizing digital commerce. Branded retail platforms offer advertisers a powerful advertising environment with direct access to key decision-makers. But how can this data be used for targeted campaigns? What strategies maximize return on ad spend (ROAS)? We show you how to use retail media as an integral part of your marketing strategy – with data-driven placements, dynamic ad formats, and measurable performance.

The following exhibitors are participating:

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A maximum of 30 seats are available on each guided tour, which are allocated on a first come, first served basis.

Programmatic Advertising

1:00 – 1:50 p.m.

Automation, real-time optimization and maximum efficiency: programmatic advertising offers unparalleled opportunities for targeted campaigns. But which strategies minimize waste coverage? How do you use AI-supported algorithms for precise targeting? From real-time bidding (RTB) to data-driven creative, we will show you how to use programmatic advertising to leverage success and scale your campaigns sustainably.

The following exhibitors will be visited:

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A maximum of 30 seats are available on each guided tour, which are allocated on a first come, first served basis.

Digital Creativity

1:30 – 2:20 p.m.

In a digital world full of stimuli, creative excellence is crucial to the success of campaigns. But what makes a digital advertising medium truly effective? How can data and creativity be intelligently combined? Experience how innovative formats, interactive experiences and AI-supported personalization are shaping the future of digital campaigns – and why creative data strategy is the key to brand engagement.

The following exhibitors will be visited:

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A maximum of 30 seats are available on each guided tour, which are allocated on a first come, first served basis.

Digital Audio

2:00 – 2:50 p.m.

Podcasts, streaming advertising and voice commerce: digital audio has long been an integral part of modern marketing strategies. But how can audio advertising be targeted? Which technologies enable dynamic and personalized ad playouts? Find out how to make your brand acoustically unforgettable with programmatic audio advertising, AI-supported voice targeting and innovative audio formats.

The following exhibitors will be visited:

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tba
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A maximum of 30 seats are available on each guided tour, which are allocated on a first come, first served basis.

AI and the customer experience revolution

2:30 – 3:20 p.m.

From chatbots to predictive analytics, artificial intelligence is transforming the way brands interact with customers. But which AI technologies really deliver a better customer experience? How can customer service be automated without losing personality? Discover how machine learning, conversational AI and hyper-personalization are transforming the customer experience and creating long-term brand loyalty.

The following exhibitors will be visited:

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There are a maximum of 30 places available on each guided tour, which are allocated on a first come, first served basis.

Data-Driven Marketing

3:00 – 3:50 p.m.

Data is at the heart of every modern marketing strategy – but only if it is used correctly. How can first-party data be effectively activated? What role do AI and predictive analytics play? We will show you how data-driven strategies boost the performance of your campaigns, enable personalized experiences and promote sustainable customer loyalty.

The following exhibitors will be visited:

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tba
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A maximum of 30 seats are available on each guided tour, which are allocated on a first come, first served basis.

Customer Journey

4:00 – 4:50 pm

Customers today expect a seamless, personalized experience across all touchpoints. But how do you orchestrate the perfect customer journey? How do you use data to optimize real-time interactions? We will show you how to use a cross-channel strategy to target customers, positively influence purchasing decisions and build long-term customer relationships.

The following exhibitors will be visited:

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A maximum of 30 seats are available on each Guided Tour, which are allocated on a first come, first served basis.

Immersive Storytelling

4:30 – 5:20 p.m.

Emotions, interaction and unforgettable brand experiences: immersive storytelling combines technology with creativity. But how do you create stories that captivate customers? Which technologies – from AR to metaverse – offer the greatest potential? Experience how interactive narratives, 360° experiences and multisensory formats uniquely showcase your brand.

The following exhibitors will be visited:

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A maximum of 30 seats are available on each guided tour, which are allocated on a first come, first served basis.

September 18, 2025

Guided Tours | Tag 2

Content Marketing

Retail Media

Digital-out-of-Home

SEO & SEA

E-Commerce

Connected TV + Adressable TV

Details

AI – disruption of digital marketing

Details

Content Marketing

10:00 – 10:50 a.m.

Content is the key to sustainable brand loyalty – but only if it is relevant. How do you develop content that is convincing? Which formats and platforms offer the best performance? From data-driven editorial strategies to AI-supported personalization: Discover how to use high-quality content to not only attract attention but also achieve real conversions.

The following exhibitors will be visited:

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A maximum of 30 seats are available on each guided tour, which are allocated on a first come, first served basis.

Retail Media

10:30 – 11:20 a.m.

Brands want to reach consumers exactly where they make purchase decisions – and retail media makes it possible. But how do you effectively integrate retail media into your marketing strategy? What role do commerce data and walled gardens play? We will show you how to use retail media to specifically increase performance, address shoppers and achieve maximum ROI.

The following exhibitors will be visited:

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tba
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There are a maximum of 30 places available on each guided tour, which are allocated on a first come, first served basis.

Digital-out-of-Home

11:00 – 11:50 a.m.

Digital out-of-home advertising is getting smarter: real-time data, programmatic DOOH and interactive screens are opening up completely new possibilities. But how can digital screens be controlled in a targeted way? What role does location-based targeting play? Discover how to create dynamic, personalized and effective campaigns with data-driven DOOH.

The following exhibitors will be visited:

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tba
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A maximum of 30 seats are available on each guided tour, which are allocated on a first come, first served basis.

SEO & SEA

11:30 a.m. – 12:20 p.m.

Search engine marketing remains essential for digital visibility – but the rules of the game are constantly changing. How do you optimize SEO for AI-supported search algorithms? Which SEA strategies maximize ROAS? Find out how data-driven optimization, automation and targeted performance marketing can sustainably increase your search traffic.

The following exhibitors will be visited:

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tba
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Each Guided Tour has a maximum of 30 seats, which are allocated on a first come, first served basis.

E-Commerce

12:00 – 12:50 p.m.

Digital commerce is booming – but how do you stand out from the competition? What role do marketplace strategies, direct-to-consumer (DTC) and omnichannel concepts play? We will show you how innovative technologies, personalization and data-driven strategies maximize your e-commerce success.

The following exhibitors will be visited:

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tba
tba

A maximum of 30 seats are available on each guided tour, which are allocated on a first come, first served basis.

Connected TV + Adressable TV

12:30 – 1:20 p.m.

Television is going digital – and with it, the performance channel. But how does targeting work in connected TV? What role does programmatic advertising play for addressable TV? Find out how you can use innovative TV advertising formats to address specific target groups, deliver personalized advertising messages and make the impact of TV advertising measurable.

The following exhibitors will be visited:

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tba
tba

A maximum of 30 places are available on each guided tour, which are allocated on a first come, first served basis.

AI – disruption of digital marketing

1:00 – 1:50 p.m.

AI disruption in marketing – Are you ready for change? Artificial intelligence is revolutionizing digital marketing: dynamic campaign management, hyper-personalized content, fully automated ads – the potential is huge. But which technologies are really practical? How can AI solutions be specifically integrated into your strategy? On this tour, you will experience leading providers who are using AI to rethink the marketing workflow. Find out first-hand which disruptive AI innovations can sustainably increase your company’s success – and why now is the right time to rethink!

The following exhibitors will be visited:

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tba
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A maximum of 30 seats are available on each guided tour, which are allocated on a first come, first served basis.

Participation

Participation in the tours is free of charge for trade visitors. You can bookmark your favorite tours via the DMEXCO program, whether via the website or the app. No seats can be reserved. It is first come, first served.

Each tour starts at the BVDW exhibition stand in the Boulevard between Halls 7 and 8. Please be at our Guided Tours Counter about 10 minutes before the official start of the tour.

We look forward to seeing you!

Interested?

The following steps will help you to make your DMEXCO experience as perfect as possible!

Step 1: Find out more about the tours here
Step 2: Choose one or more tours.
Step 3: Whether you are a BVDW member or not – simply bookmark your tour(s) online!
Step 4: Your selection is now in your calendar. Please come to the BVDW stand (Boulevard, between Halls 7 and 8) about 10 minutes before the tour starts.
Step 5: We’re happy to have you with us! The Guided Tours Team will provide you with a headset and off you go!

All tours are accompanied by a tour guide.

Bookmark your tours

FAQ

How can trade visitors register?

You can bookmark your tour(s) via the DMEXCO online program or in the DMEXCO app. No places will be reserved.

Please arrive at the BVDW stand in good time. We have 30 places. It’s first come, first served!

Where can I find the BVDW stand?

You can’t miss the BVDW stand. You’ll find us on the boulevard, directly between Halls 7 and 8. Our counter for the Guided Tours is located on the side facing Hall 8.

Who can register for the Guided Tours?

We have no conditions of participation. All DMEXCO trade visitors can take part in the Guided Tour.

Is there a charge for the guided tour?

No. Trade visitors can take part in the Guided Tour free of charge.

Are the tours technically equipped?

Yes. Both the tour guides and the speakers are equipped with microphones and transmitters. This means that the participants can always understand what is being said clearly via headsets without being too disturbed by the background noise at the trade fair.

Contact

Anne Bochmann

Account Manager Member Service

+49 30 2062186-21

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